Kenya’s investment landscape is undergoing a strategic transformation as the Capital Markets Authority (CMA) licenses more firms to meet the rising demand for professional asset management. This move signals growing confidence among investors and a shift toward more structured and regulated wealth management options nationwide.
With the addition of two new fund managers—Meridian Asset Management Limited and Swala Capital Limited—the number of licensed fund managers now stands at 45. This expansion reflects an evolving market that is embracing collective investment schemes (CISs) and specialized funds as reliable vehicles for capital preservation, growth, and financial inclusion. The newly approved funds under Ndovu Wealth Limited’s management also suggest diversification of investment products tailored to different investor profiles.
Growing Investor Confidence Fuels Licensing Momentum
CMA Broadens the Scope of Licensed Fund Managers
The licensing of Meridian Asset Management and Swala Capital is more than an administrative update. It symbolizes a deepening of the financial ecosystem where more players are equipped to offer bespoke investment services. The growing investor appetite for wealth management and financial planning has created space for newer firms to enter and innovate in the market.
This increase in fund managers not only introduces competitive dynamics into the industry but also ensures that investors gain access to a broader range of products and services. New firms bring fresh ideas and may cater to niche markets, further diversifying the country’s investment portfolio.
Special Funds Add Depth to Unit Trust Offerings
Ndovu Wealth Limited Launches Kibaba Special Multi-Asset Funds
As part of this evolution, CMA has approved Ndovu Wealth Limited to launch two distinct multi-asset funds under the Taifa Unit Trust umbrella: the Kibaba Special Multi-Asset Fund (KES) and the Kibaba Special Multi-Asset Fund (USD). These funds cater to both local and foreign currency investors, offering flexibility and targeting varying risk appetites.
Multi-asset funds typically blend equities, fixed income, and alternative investments. Their versatility makes them suitable for investors who seek balanced portfolios without the complexity of managing multiple assets independently. These new offerings are expected to increase participation in the capital markets and align with the CMA’s long-term goals of enhancing investor education and trust.
A milestone in Assets Under Management
Collective Investment Schemes Surpass Ksh 400 Billion
CMA Chief Executive Officer Wyckliffe Shamiah recently highlighted that the total Assets Under Management (AUM) for Collective Investment Schemes (CISs) have crossed Ksh 400 billion. This figure represents a significant milestone in the capital markets, reflecting both investor trust and growing financial literacy.
As AUM continues to grow, fund managers are playing a critical role in mobilizing savings, guiding capital toward productive sectors, and supporting long-term financial planning. A robust AUM base is often seen as an indicator of a healthy and maturing investment environment, encouraging both retail and institutional participation.

Role of Fund Managers in Enhancing Financial Inclusion
Professional Wealth Management Becomes Mainstream
Fund managers in Kenya are increasingly being recognized not just as asset custodians but as facilitators of economic empowerment. By offering accessible, well-regulated investment opportunities, they are helping a broader segment of the population participate in financial growth.
The increased licensing of fund managers ensures that more citizens have access to trustworthy financial products and services. Whether saving for retirement, education, or wealth preservation, the presence of diverse and regulated fund managers can significantly contribute to financial inclusion and literacy.
Implications for Market Growth and Innovation
Expansion Encourages Diversity in Financial Products
An increase in the number of licensed fund managers often leads to innovation in financial product offerings. As more firms enter the space, competition encourages the development of customized solutions tailored to different market needs, ranging from low-risk, conservative portfolios to aggressive, high-yield options.
With more specialized funds entering the market, Kenya’s investment landscape is becoming increasingly dynamic. These funds attract both seasoned investors and first-time participants, each seeking different outcomes from their financial commitments. This diversity enhances the market’s resilience and fosters long-term economic growth.
Regulatory Oversight Enhances Investor Protection
CMA’s Role in Market Stability and Transparency
The CMA’s active role in licensing and regulating fund managers ensures a structured, transparent, and secure environment for investors. Every newly licensed firm must meet strict standards related to governance, financial reporting, and fiduciary responsibility. These measures are critical in maintaining market integrity and preventing investor exploitation.
Through continued oversight, CMA not only builds trust but also encourages compliance and innovation. This balanced approach supports market expansion while protecting the public’s interests.

FAQs
What is the role of a fund manager in Kenya?
A fund manager pools investor money to invest in various asset classes, such as stocks, bonds, and real estate, aiming to grow capital or generate income.
Why has CMA licensed more fund managers?
To meet the growing demand for professional asset management services and improve financial access across diverse investor segments.
What are Collective Investment Schemes (CISs)?
CISs are pooled funds managed by professionals that allow investors to invest in a diversified portfolio through a single product.
What makes the new Kibaba Special Funds unique?
These are multi-asset funds designed to offer balanced exposure in both local and foreign currencies, catering to different risk preferences.
How does the increase in fund managers benefit individual investors?
It introduces more choices, competitive pricing, and more significant innovation in investment products, enhancing access and service quality.
Conclusion
CMA’s recent licensing of Meridian Asset Management and Swala Capital adds momentum to Kenya’s growing investment industry. With 45 licensed fund managers and over Ksh 400 billion in assets under management (AUM), the market continues to evolve, offering diverse products and reaching broader audiences. These developments underscore the value of professional management in achieving inclusive financial growth and market expansion.